Anyone in sports marketing and sponsorship knows who the primary players are in the advertising of sports. Rights holders, broadcasters, owners of teams, events and facilities plus the pro athletes and fans all have the role of theirs to play. The marketing of sports has constantly been an adaptive art that calls for continuous adjustment to satisfy that insatiable desire by fans for much more interactive experiences and communication with their beloved teams and athletes.
This year in 2012 there is the possibility that the spot of broadcasting may locate a breach in the wall surface of invulnerability which it’s been experiencing for the last 50 years. For the first time, a new technology has emerged for broadcasting of sports for which broadcasters do not possess a monopoly or first right of refusal on usage. This technology is live video streaming of events. This may mean the start of a race between other players in marketing and advertising of sports and also sports sponsorship to discover who can win the day and give fans with a new and unique experience. Live video technology allows the transmission of any event, competition or game live to the followers of its via the word wide web, without needing about 33 % party between the event along with the fan. That’s right, sports fans. This technology might possibly cut out the broadcasters from this particular part of the marketing and advertising game. However, is that a good thing or a bad thing?
Aspect of the immense importance of sports is the revenue acquired by fighting broadcasters bidding against each other for rights to broadcast events. Would the sponsors that pay so dearly to the broadcasters to display their brands be prepared to part company, albeit temporarily or simultaneously from the symbiotic relationship the sponsors have along with the broadcasters? Imagine teams taking advantage to communicate directly with the supporters of theirs. NFL Streams is what live video streaming enables them to do. That means no broadcast media filtering, analysing and also being paid out for doing what they’ve done for over 50 years. Imagine, sports organizations creating the own media companies of theirs, or perhaps having an internal media department to say probably the least. In case you question the acceptance of streaming video, you should have not heard of YouTube. Anywhere in the world have you been? Internet video has by far the most online daily traffic amongst anything on the net.
YouTube should get much more unique daily site visitors each day than Facebook. Websites with streaming video get increased link juice from Google due to the organic nature of visits verified by more occasion on the site watching streaming video. The broadcast game may well have an innovative gorilla in the booth as teams understand they’re able to generate broadcast experiences traditional broadcast media find extremely hard to put together. Hunt for this to end up being a trend that will get bigger and bigger throughout 2012 as teams offer real time interactive experiences with the teams of theirs during games. The problem really is the way the broadcast media act in response to this changing reality. The romance between sports broadcasters and sports properties has had an ebb and flow history. Time will reveal if the broadcasters develop a unique way of getting involved, or maybe even to manage this brand new technology for the teams.