Authors need to have book reviews to sell their books, and naturally they want ones which are wonderful. Authors who learn the craft of theirs, do their research, and produce quality, well-written books deserve excellent endorsements, and by installing the correct time and hard work, such authors as a rule get glowing praise from reviewers. But even good books are able to receive bad reviews-and I don’t mean reviews that say negative things about the guide. I’m speaking about ones written by people not qualified, no matter how highly esteemed, to produce them. Why are they not skilled? Simply because they don’t read through the books.
Let’s face it. Books are a business, and reviewers know authors need them. Free reviews are becoming more difficult and harder to find. Reviewers now are being paid for the services of theirs, as well as they must be; their time is useful, in addition to reading a book and writing a decent review is able to take lots of hours. Authors have to be prepared to purchase the service and to realize it is a business purchase, just like marketing and advertising, in which funds are invested in hopes it will result in book sales.
But unscrupulous people-let’s phone call them illegitimate book reviewers are willing to prey upon authors’ requirements. They understand they can make money off an author without offering a legitimate service. Suppose you make hundred dolars for each book you review, which takes you eight hours to take out a book. That is $100 1 day. But would not it be good to make $200 or even $400 or even $1,200 1 day? What if, rather than reading through the books, you just skimmed them, or you regurgitated what the back cover stated? Think how many fake ones you can pump out, and how much money you can make, while giving experts what they want. So what if the shoes review is just 4 sentences? So long as you give it 5 stars at Amazon, the creator will be happy, right? Cha-ching!
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Unfortunately, yes, in instances which are a number of, writers are happy. But mostly they are self-published or first-time authors unfamiliar with the business who got lucky getting accurate information of their books. I have known many such experts rave about exactly how their book was ranked by one of these “esteemed” or “top” reviewers, often one around the pinnacle in Amazon’s search positions.
Early on when I started providing book reviews, I understood it was unlikely I would even be placed in Amazon’s Top ten, not as my reviews lacked quality or perhaps I did not cover enough books, but simply because I was not a robot, and I really read the books. Should you take a look at Amazon’s list of the best Amazon reviewers, lots of them have reviewed more than 5,000 books. Even thought most of the top ranked are individuals, if you are a service with some reviewers on staff, that number would be easy to understand. Exactly how can this be? Even if it’s your full time job and you can read a book a day, or even 2 books a day, that is only 10 a week or aproximatelly 5 100 a year. You would have to have been going over at Amazon for 10 years for breaking 5,000. Okay, I guess that is possible, but have a look at some of the best ones on Amazon. Some of them have put up on as much as fifteen books a day. Yes, several of them are legitimate and write quality write ups, so I do not entail to disparage those individuals.
Granted, a number of these people might be speed readers, although the jury still is out on the legitimacy of speed reading. A friend was had by me that claimed to be a speed reader. I gave her three mystery novels to read that she returned to me the day after. When I asked her whether she’d figured out who the murderer was in a single book, she couldn’t remember “whodunit.” If you are reading and so fast you can’t keep the essential plot, you are not truly looking at the book.
Worse, some of these write-ups have absolutely nothing to suggest that an author may even use. I’ve seen some that are only 3 or perhaps four sentences of plot summary with no anything that declares the e-book is “good, engaging, excellent, or perhaps to never be missed.” An author can’t get a blurb for a back coverage in case a review only summarizes but doesn’t rate the book’s quality.
Still worse, many of what experts expect will be helpful recommendations for their books end up, because the guides weren’t read but text was quickly reworded from the back option, with characters’ brands misspelled, factual mistakes about the plot, and sometimes even errors about the theme, articles, and full point of the book-all dead giveaways a book was never read. Sometimes the plot summaries afterward only result in confusion, and if a reader is mixed up, he is not likely to buy a book or perhaps waste his time reading it.
Some authors probably won’t worry about such details. If the review is great, it is good enough to sell off books, right? But if it’s misleading, readers aren’t going to be pleased if the books they buy don’t reflect what is said about them. Hopefully, when people have those experiences, they’ll know a lot better than to believe in those reviewers again.
Regrettably, as long as funds are required, illegitimate reviewers won’t be going at a distance any time soon. But as an author who is paying, you need to have your book read. Most writers, myself included, would like legitimate responses on what audience consider the books of ours. We create the books of ours so much to entertain, educate, inform, or perhaps invoke a psychological response from our readers as we do to sell several books. As authors, we merit better.
So what things can an author do about this situation? I do not see any point in getting angry over the state of affairs since I don’t believe that it will change anything. You can write to these phonies and complain, but it’s less likely to do any good. A few things you can do are:
Do The Research of yours. In the past, look at a reviewer’s history and what they have written. How well-written is their work-is it more than just plot summary? Ask yourself whether it’s worthy of your time and money to pay for such a service, or maybe simply pay the postage and also give away a free book to such a person.
Request Corrections. Should you get reviewed, and the write-up has errors such as misspelled character names or the book is incorrectly listed as a sequel to your last book, contact someone as well as request which corrections be made. I’ve known a few experts who have safely and effectively had the shoes review corrected especially when they paid for the first work.
Vote. Every review posted to Amazon will give you the ability to vote whether or not it was beneficial to you. Reviewer rankings are not based only on the number of postings they’ve. While determining how Amazon establishes these rankings remains largely a mystery, votes do impact the rankings. Voting could do little to help or hurt a reviewer but it’s much better compared to nothing.
Learn from the knowledge. Though you now know in the future to avoid these unscrupulous individuals, you’ve learned your lesson, and it might not even have been a tough one. In the event that you’re traditionally published, your publisher could pick such a reviewer anyway but you are able to request otherwise. Nevertheless, keep in mind that publishing is a company which can make it a dollars game; regrettably, accurate representation of the book of yours may not be as crucial to the publisher of yours as making a dollar.
Share The Knowledge of yours. Share matched with your fellow authors your experiences. Which does not mean you’re gossiping about reviewers. You are assisting other authors in making legitimate business decisions about how you can spend the money of theirs. Legitimate business decisions should not end with illegitimate results.